The Austrian, Toni Sailer, was an exceptional talent of his time after he won three gold medals in the 1956 Olympic Winter Games in Cortina d’Ampezzo. The 21-year-old had achieved all his athletic goals and had become a legend. In addition to athletic success, he also earned this title through his other passions - acting and singing. 50 years later in 2004, the Toni Sailer name is reinterpreted with a business idea from Hans Taubenberger. A distinctive premium brand for ski clothing is created that not only reinvigorates the name.