Our roots lie in our passion for freeride skiing and snowboarding. Selling our self-made- knitted beanies and headbands from our backpacks to fellow riders was initially not much else but an extra bonus. That’s how our company got founded in 2010 and we have grown since into a broader accessories and clothing company. Quality is key for us and grandma’s are still fabricating an important part of our collection per today. We remain deeply embedded in the extreme and adventure sports and organize events to allow more people to experience these sports in a safe way.